STRATEGIC MARKET MANAGEMENT GLOBAL PERSPECTIVES
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strat...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
John Wiley & Sons Ltd
2010
|
| Edition: | FIRST EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
STRATEGIC MARKETING ANALYSIS 
Successful telemarketing the complete handbook on managing a profitable telemarketing call center