STRATEGIC MARKET MANAGEMENT GLOBAL PERSPECTIVES

STRATEGIC MARKET MANAGEMENT GLOBAL PERSPECTIVES

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strat...

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Bibliographic Details
Main Authors: Aaker, David A. (Author), McLoughlin, Damien (Author)
Format: Book
Language:English
Published: United Kingdom John Wiley & Sons Ltd 2010
Edition:FIRST EDITION
Subjects:
Marketing > Management
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