STRATEGIC MARKET MANAGEMENT GLOBAL PERSPECTIVES

STRATEGIC MARKET MANAGEMENT GLOBAL PERSPECTIVES

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strat...

Full description

Saved in:
Bibliographic Details
Main Authors: Aaker, David A. (Author), McLoughlin, Damien (Author)
Format: Book
Language:English
Published: United Kingdom John Wiley & Sons Ltd 2010
Edition:FIRST EDITION
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items