Corporate communication
Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2013
|
| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780073403175 |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Argenti, Paul A |e author |
| 245 | 1 | 0 | |a Corporate communication |c Paul A. Argenti |
| 250 | # | # | |a 6th ed |
| 264 | # | 1 | |a Boston |b McGraw-Hill |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xx, 307 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 291-293) and index |
| 520 | # | # | |a Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems |
| 650 | # | 0 | |a Communication in organizations |
| 650 | # | 0 | |a Communication in management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=486448 |
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Corporate Communication