Corporate communication

Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to...

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Bibliographic Details
Main Author: Argenti, Paul A (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill 2013
Edition:6th ed
Subjects:
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