Corporate communication
Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2013
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems |
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| Physical Description: | xx, 307 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references (p. 291-293) and index |
| ISBN: | 9780073403175 0073403172 |
Corporate Communication