Corporate communication

Corporate communication

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Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to...

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Bibliographic Details
Main Author: Argenti, Paul A (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill 2013
Edition:6th ed
Subjects:
Communication in organizations
Communication in management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This title provides readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems
Physical Description:xx, 307 pages illustrations 23 cm
Bibliography:Includes bibliographical references (p. 291-293) and index
ISBN:9780073403175
0073403172

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