The New Rules of Marketing & PR how to use social media, online video, mobile applications, blogs, news releases and viral marketing
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyer...
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| Format: | Book |
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Hoboken, New Jersey
John Wiley & Sons,Inc.
2013
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly