Strategic brand management a European perspective
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2012
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 940 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273737872 (pbk.) |
Strategic brand management a European perspective 
Strategic Brand Management Building, Measuring, and Managing Brand Equity 
Strategic Brand Management Building, Measuring and Managing Brand Equity