Strategic brand management a European perspective

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Bibliographic Details
Main Author:	Keller, Kevin Lane 1956-
Other Authors:	Aperia, Tony, Georgson, Mats
Format:	Unknown
Published:	Harlow, England Financial Times/Prentice Hall 2012
Edition:	2nd ed
Subjects:	Brand name products > Management Brand name products > Management > Europe
Online Access:	Click Here to View Status and Holdings.
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