BLUE OCEAN STRATEGY Insights and Experiences of Universiti Sains Malaysia

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Bibliographic Details
Corporate Author:	Penerbit Universiti Sains Malaysia
Other Authors:	Ramli Mohamed (Editor)
Format:	Book
Published:	USM, Pulau Pinang Penerbit Universiti Sains Malaysia 2012
Series:	Special publication series
Subjects:	Universiti Sains Malaysia Education, Higher > Marketing New products Market segmentation > Marketing
Online Access:	Click Here to View Status and Holdings.
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245	0	0	\|a BLUE OCEAN STRATEGY \|b Insights and Experiences of Universiti Sains Malaysia \|c Editor Ramli Mohamed
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264	#	4	\|c ©2012
300	#	#	\|a xxx, 169 pages \|b illustrations \|c 24 cm
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338	#	#	\|a volume \|2 rdacarrier
490	0	#	\|a SPECIAL PUBLICATION SERIES
500	#	#	\|a "Authors, Asha Suresh Chand ... [et al.]"--P. [viii]
500	#	#	\|a Includes index
610	2	0	\|a Universiti Sains Malaysia
650	#	0	\|a Education, Higher \|x Marketing
650	#	0	\|a New products
650	#	0	\|a Market segmentation \|x Marketing
700	1	#	\|a Ramli Mohamed \|e editor
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830	#	0	\|a Special publication series
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=478798