BLUE OCEAN STRATEGY Insights and Experiences of Universiti Sains Malaysia

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Bibliographic Details
Corporate Author:	Penerbit Universiti Sains Malaysia
Other Authors:	Ramli Mohamed (Editor)
Format:	Manuscript Book
Published:	USM, Pulau Pinang Penerbit Universiti Sains Malaysia 2012
Series:	Special publication series
Subjects:	Universiti Sains Malaysia Education, Higher > Marketing New products Market segmentation > Marketing
Online Access:	Click Here to View Status and Holdings.
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