BLUE OCEAN STRATEGY Insights and Experiences of Universiti Sains Malaysia

BLUE OCEAN STRATEGY Insights and Experiences of Universiti Sains Malaysia

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Bibliographic Details
Corporate Author: Penerbit Universiti Sains Malaysia
Other Authors: Ramli Mohamed (Editor)
Format: Book
Published: USM, Pulau Pinang Penerbit Universiti Sains Malaysia 2012
Series:Special publication series
Subjects:
Universiti Sains Malaysia
Education, Higher > Marketing
New products
Market segmentation > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Authors, Asha Suresh Chand ... [et al.]"--P. [viii]
Includes index
Physical Description:xxx, 169 pages illustrations 24 cm
ISBN:9789838615594

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