Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan

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Bibliographic Details
Main Author: Kim, W. Chan
Corporate Author: Universiti Sains Malaysia
Other Authors: Mauborgne, Renee
Format: Book
Published: Pulau Pinang Penerbit Universiti Sains Malaysia 2011
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