Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Gremler, Dwayne D., Bitner, Mary Jo
Format: Book
Published: New York McGraw-Hill Irwin 2013
Edition:6th ed
Subjects:
Customer services
Marketing > Marketing
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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