Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Gremler, Dwayne D., Bitner, Mary Jo
Format:	Book
Published:	New York McGraw-Hill Irwin 2013
Edition:	6th ed
Subjects:	Customer services Marketing > Marketing Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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