Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Gremler, Dwayne D., Bitner, Mary Jo
Format: Book
Published: New York McGraw-Hill Irwin 2013
Edition:6th ed
Subjects:
Customer services
Marketing > Marketing
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780078112058 (hbk.) 
020 # # |a 0078112052 (hbk.) 
020 # # |a 9780071086967 (pbk.: international ed.) 
020 # # |a 007108696X (pbk.: international ed.) 
040 # # |a DLC  |d ITMB 
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100 1 # |a Zeithaml, Valarie A. 
245 1 0 |a Services marketing  |b integrating customer focus across the firm  |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
250 # # |a 6th ed 
260 # # |a New York  |b McGraw-Hill Irwin  |c 2013 
300 # # |a xxvii, 642 p.  |b ill.  |c 26 cm. 
504 # # |a Includes bibliographical references and index 
526 0 # |a HTH551  |b HM220  |5 HM 
526 0 # |a Hospitality Service Marketing  |b Bachelor of Science (Hons.) Hotel Management  |5 Faculty Hotel & Tourism Management 
526 0 # |a OCS562  |b BA234  |5 FBM 
526 0 # |a Data Warehousing  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
526 0 # |a OCS562  |b BA234  |5 FBM 
526 0 # |a Customer Retention and Service Recovery  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
650 # 0 |a Customer services 
650 # 0 |a Marketing  |x Marketing 
650 # 0 |a Service industries  |x Marketing 
700 1 # |a Gremler, Dwayne D. 
700 1 # |a Bitner, Mary Jo. 
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