Services marketing integrating customer focus across the firm
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Main Author: | |
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Other Authors: | , |
Format: | Unknown |
Published: |
New York
McGraw-Hill Irwin
2013
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Edition: | 6th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-478592 | ||
005 | 202251311017 | ||
020 | # | # | |a 9780078112058 (hbk.) |
020 | # | # | |a 0078112052 (hbk.) |
020 | # | # | |a 9780071086967 (pbk.: international ed.) |
020 | # | # | |a 007108696X (pbk.: international ed.) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HD9980.5 |b .Z45 2013 |
100 | 1 | # | |a Zeithaml, Valarie A. |
245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
250 | # | # | |a 6th ed |
260 | # | # | |a New York |b McGraw-Hill Irwin |c 2013 |
300 | # | # | |a xxvii, 642 p. |b ill. |c 26 cm. |
504 | # | # | |a Includes bibliographical references and index |
526 | 0 | # | |a HTH551 |b HM220 |5 HM |
526 | 0 | # | |a Hospitality Service Marketing |b Bachelor of Science (Hons.) Hotel Management |5 Faculty Hotel & Tourism Management |
526 | 0 | # | |a OCS562 |b BA234 |5 FBM |
526 | 0 | # | |a Data Warehousing |b Bachelor of Customer Service Management (Hons.) |5 Faculty of Business and Management |
526 | 0 | # | |a OCS562 |b BA234 |5 FBM |
526 | 0 | # | |a Customer Retention and Service Recovery |b Bachelor of Customer Service Management (Hons.) |5 Faculty of Business and Management |
650 | # | 0 | |a Customer services |
650 | # | 0 | |a Marketing |x Marketing |
650 | # | 0 | |a Service industries |x Marketing |
700 | 1 | # | |a Gremler, Dwayne D. |
700 | 1 | # | |a Bitner, Mary Jo. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=478592 |
964 | # | # | |c BOK |d BM |
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