Modern Marketing Research Concepts, Methods, and Cases
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing finding...
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Main Authors: | Feinberg, Fred M. (Author), Kinnear, Thomas C. 1943- (Author), Taylor, James R. 1938- (Author) |
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Format: | Book |
Language: | English |
Published: |
Australia
CENGAGE Learning
2013
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Edition: | SECOND EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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