Modern Marketing Research Concepts, Methods, and Cases

Modern Marketing Research Concepts, Methods, and Cases

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing finding...

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Bibliographic Details
Main Authors: Feinberg, Fred M. (Author), Kinnear, Thomas C. 1943- (Author), Taylor, James R. 1938- (Author)
Format: Book
Language:English
Published: Australia CENGAGE Learning 2013
Edition:SECOND EDITION
Subjects:
Marketing research
Marketing > Management
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