Essentials of Marketing

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Bibliographic Details
Main Authors:	Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl D. (Author)
Format:	Book
Language:	English
Published:	Australia South-Western Cengage Learning 2012
Edition:	7th ed
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Lamb, Charles W. \|e author
245	1	0	\|a Essentials of Marketing \|c CHARLES W. LAMB, JOSEPH F. HAIR, JR, CARL MCDANIEL
246	3	0	\|a Marketing
250	#	#	\|a 7th ed
264	#	1	\|a Australia \|b South-Western Cengage Learning \|c 2012
264	#	4	\|c ©2012
300	#	#	\|a xxiii, 648 pages \|b illustrations \|c 28 cm
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338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Previous ed.: 2009
504	#	#	\|a Includes bibliographical references (p. 612-624) and index
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Hair, Joseph F. \|e author
700	#	#	\|a McDaniel, Carl D. \|e author
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