Essentials of Marketing
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
2012
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous ed.: 2009 |
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| Physical Description: | xxiii, 648 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references (p. 612-624) and index |
| ISBN: | 9780538478342 0538478349 |
Essentials of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel