Marketing management and communications in the public sector
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
Routledge
2012
©2012 |
| Series: | Routledge masters in public management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Performance management in the public sector
