Marketing management and communications in the public sector

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make...

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Bibliographic Details
Main Authors: Pasquier, Martial (Author), Villeneuve, Jean-Patrick (Author)
Format: Book
Published: New York Routledge 2012
©2012
Series:Routledge masters in public management
Subjects:
Online Access:Click Here to View Status and Holdings.
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