Consumer Behavior
Now on its tenth edition, Consumer Behavior captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision. This Global Edition has been edited to include the United...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2010
©2010 |
| Edition: | TENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Schiffman, Leon G. |e author |
| 245 | 1 | 0 | |a Consumer Behavior |c Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 | # | # | |a TENTH EDITION |
| 264 | # | 1 | |a Boston |b Prentice Hall |c 2010 |
| 264 | # | 1 | |c ©2010 |
| 300 | # | # | |a 592 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Now on its tenth edition, Consumer Behavior captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision. This Global Edition has been edited to include the United States. |
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| 526 | 0 | # | |a Sport Consumer Behavior |b Bachelor of Sports Management (Hons) |5 Faculty of Sports Science and Recreation |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Motivation research (Marketing) |
| 700 | 1 | # | |a Kanuk, Leslie Lazar |e author |
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Consumer Behavior 
Consumer behavior 
Consumer Behavior