Consumer Behavior
Now on its tenth edition, Consumer Behavior captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision. This Global Edition has been edited to include the United...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2010
©2010 |
| Edition: | TENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer Behavior 
Consumer behavior 
Consumer Behavior