Marketing communications a European perspective

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Bibliographic Details
Main Author:	De Pelsmacker, Patrick 1957-
Other Authors:	Geuens, Maggie 1969-, Bergh, Joeri Van den 1971-
Format:	Book
Published:	Harlow Financial Times Prentice Hall 2010
Edition:	4th ed
Subjects:	Advertising Communication in marketing > Europe
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a ITMB
090	0	0	\|a HF5415.123 \|b .D46 2010
100	1	#	\|a De Pelsmacker, Patrick \|c 1957-
245	1	0	\|a Marketing communications \|b a European perspective \|c Patrick de Pelsmacker, Maggie Geuens, Joeri Van den Bergh
250	#	#	\|a 4th ed
260	#	#	\|a Harlow \|b Financial Times Prentice Hall \|c 2010
300	#	#	\|a xxiii, 660 p. \|b col. ill. \|c 27 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing \|z Europe
700	1	#	\|a Geuens, Maggie \|c 1969-
700	#	#	\|a Bergh, Joeri Van den \|c 1971-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475698
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