Marketing communications a European perspective

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Bibliographic Details
Main Author:	De Pelsmacker, Patrick 1957-
Other Authors:	Geuens, Maggie 1969-, Bergh, Joeri Van den 1971-
Format:	Book
Published:	Harlow Financial Times Prentice Hall 2010
Edition:	4th ed
Subjects:	Advertising Communication in marketing > Europe
Online Access:	Click Here to View Status and Holdings.
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