Public Relations Strategies and Tactics
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and t...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Pearson
2012
|
| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Wilcox, Dennis L. |e author |
| 245 | 1 | 0 | |a Public Relations |b Strategies and Tactics |c Dennis L. Wilcox, Glen T. Cameron |
| 250 | # | # | |a Tenth Edition |
| 264 | # | 1 | |a New York |b Pearson |c 2012 |
| 264 | # | 4 | |c ©2012 |
| 300 | # | # | |a xxx, 594 pages |b colour illustrations |c 26 cm |
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| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages [575]-581) and index |
| 520 | # | # | |a Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. |
| 650 | # | 0 | |a Public relations |
| 700 | 1 | # | |a Cameron, Glen T. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475379 |
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Public Relations Strategies and Tactics 
Public relations strategies and tactics