Public Relations Strategies and Tactics

Public Relations Strategies and Tactics

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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and t...

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Bibliographic Details
Main Authors: Wilcox, Dennis L. (Author), Cameron, Glen T. (Author)
Format: Book
Language:English
Published: New York Pearson 2012
Edition:Tenth Edition
Subjects:
Public relations
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