Marketing Management
The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing management which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, under...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Selangor Darul Ehsan, Malaysia
Oxford Fajar Sdn. Bhd.
2012
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| Series: | OXFORD Revision Series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing management which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included. |
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| Physical Description: | xii, 410 pages some color illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789834703691 |
Marketing management