Marketing Management

The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing management which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, under...

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Bibliographic Details
Main Authors: Yusniza Kamarulzaman (Author), Nor Khalidah Abu (Author)
Format: Book
Language:English
Published: Selangor Darul Ehsan, Malaysia Oxford Fajar Sdn. Bhd. 2012
Series:OXFORD Revision Series
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