MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tang...

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Bibliographic Details
Main Authors:	Mullins, John W. (Author), Walker, Orville C. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2013
Edition:	EIGHTH EDITION
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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