MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH

MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH

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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tang...

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Bibliographic Details
Main Authors: Mullins, John W. (Author), Walker, Orville C. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2013
Edition:EIGHTH EDITION
Subjects:
Marketing > Management
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