MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tang...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2013
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| Edition: | EIGHTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780078028793 |q paperback |
| 020 | # | # | |a 0078028795 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M87 2013 |
| 100 | 1 | # | |a Mullins, John W. |e author |
| 245 | 1 | 0 | |a MARKETING MANAGEMENT |b A STRATEGIC DECISION-MAKING APPROACH |c JOHN W. MULLINS, ORVILLE C. WALKER, JR. |
| 250 | # | # | |a EIGHTH EDITION |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xxi, 547 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Walker, Orville C. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475009 |
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MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH