Case studies in Japanese management

Case studies in Japanese management

Provides an opportunity for corporate strategy analysis within a Japanese context. This textbook regroups case studies to decorticate key concepts in Japanese management. It also includes over 11 cases that depict issues in entering the Japanese market, strategic issues when managing in Japan, marke...

Full description

Saved in:
Bibliographic Details
Other Authors: Haghirian, Parissa 1970- (Editor), Gagnon, Philippe 1969- (Editor)
Format: Book
Language:English
Published: Singapore World Scientific 2011
Subjects:
Management > Case studies > Japan
Marketing > Case studies > Japan
Industrial management > Case studies > Japan
Corporations, Japanese > Case studies > Management
Corporations, Foreign > Case studies > Management > Japan
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Provides an opportunity for corporate strategy analysis within a Japanese context. This textbook regroups case studies to decorticate key concepts in Japanese management. It also includes over 11 cases that depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, and crisis management.
Physical Description:xi, 301 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9789814340878
9814340871

Similar Items