Strategic Management Concepts and Cases A Competitive Advantage Approach

Strategic Management Concepts and Cases A Competitive Advantage Approach

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Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current glob...

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Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Book
Language:English
Published: Boston Pearson 2013
Edition:Fourteenth Edition
Subjects:
Strategic planning > Case studies
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