This is PR THE REALITIES OF PUBLIC RELATIONS
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology,...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
WADSWORTH CENGAGE LEARNING
2013
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| Edition: | Eleventh Edition |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Newsom, Doug |e author |
| 245 | 1 | 0 | |a This is PR |b THE REALITIES OF PUBLIC RELATIONS |c Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| 246 | 3 | # | |a This is public relations |
| 246 | 3 | 0 | |a Realities of public relations |
| 250 | # | # | |a Eleventh Edition |
| 264 | # | 1 | |a Boston, MA |b WADSWORTH CENGAGE LEARNING |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xiv, 369 pages |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Wadsworth Series in Mass Communication and Journalism |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Communication in marketing |
| 700 | 1 | # | |a Turk, Judy VanSlyke |e author |
| 700 | 1 | # | |a Kruckeberg, Dean |e author |
| 830 | # | 0 | |a Wadsworth series in mass communication and journalism |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=471397 |
| 964 | # | # | |c BOK |d EE |
THIS IS PR THE REALITIES OF PUBLIC RELATIONS