This is PR THE REALITIES OF PUBLIC RELATIONS

• Main Authors: Newsom, Doug (Author), Turk, Judy VanSlyke (Author), Kruckeberg, Dean (Author)
• Format: Book
• Language: English
• Published: Boston, MA WADSWORTH CENGAGE LEARNING 2013
• Edition: Eleventh Edition
• Series: Wadsworth series in mass communication and journalism
• Subjects: Public relations; Communication in marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 369 pages 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781111836832; 1111836833

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom