PRICING STRATEGY Setting Price Levels, Managing Price Discounts, & Establishing Price Structures

PRICING STRATEGY Setting Price Levels, Managing Price Discounts, & Establishing Price Structures

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Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making

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Bibliographic Details
Main Author: Smith, Tim J. (Author)
Format: Book
Language:English
Published: Mason, OH South-Western Cengage Learning 2012
Subjects:
Pricing
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