ROI of $ocial media how to improve the return on your social marketing investment

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Bibliographic Details
Main Author: Powell, Guy R.
Other Authors: Groves, Steven, Dimos, Jerry
Format: Book
Published: Singapore John Wiley & Sons (Asia) 2011
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a UKM  |d ITMB 
090 0 0 |a HF5415.1265  |b .P69 2011 
100 1 # |a Powell, Guy R. 
245 1 0 |a ROI of $ocial media  |b how to improve the return on your social marketing investment  |c Guy Powell, Steven Groves, Jerry Dimos 
246 1 # |a ROI of social media 
246 # # |a Return of investment of social media 
260 # # |a Singapore  |b John Wiley & Sons (Asia)  |c 2011 
300 # # |a xviii, 289 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p 279) and index 
650 # 0 |a Social marketing 
650 # 0 |a Internet marketing 
650 # 0 |a Social media  |x Marketing 
650 # 0 |a Social media  |x Economic aspects 
650 # 0 |a Online social networks  |x Economic aspects 
700 1 # |a Groves, Steven 
700 # # |a Dimos, Jerry 
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