ROI of $ocial media how to improve the return on your social marketing investment
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Other Authors: | , |
Format: | Book |
Published: |
Singapore
John Wiley & Sons (Asia)
2011
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-470990 | ||
020 | # | # | |a 9780470827413 (hbk.) |
020 | # | # | |a 0470827416 (hbk.) |
040 | # | # | |a UKM |d ITMB |
090 | 0 | 0 | |a HF5415.1265 |b .P69 2011 |
100 | 1 | # | |a Powell, Guy R. |
245 | 1 | 0 | |a ROI of $ocial media |b how to improve the return on your social marketing investment |c Guy Powell, Steven Groves, Jerry Dimos |
246 | 1 | # | |a ROI of social media |
246 | # | # | |a Return of investment of social media |
260 | # | # | |a Singapore |b John Wiley & Sons (Asia) |c 2011 |
300 | # | # | |a xviii, 289 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references (p 279) and index |
650 | # | 0 | |a Social marketing |
650 | # | 0 | |a Internet marketing |
650 | # | 0 | |a Social media |x Marketing |
650 | # | 0 | |a Social media |x Economic aspects |
650 | # | 0 | |a Online social networks |x Economic aspects |
700 | 1 | # | |a Groves, Steven |
700 | # | # | |a Dimos, Jerry |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470990 |
964 | # | # | |c BOK |d BM |
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