ROI of $ocial media how to improve the return on your social marketing investment

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Bibliographic Details
Main Author:	Powell, Guy R.
Other Authors:	Groves, Steven, Dimos, Jerry
Format:	Book
Published:	Singapore John Wiley & Sons (Asia) 2011
Subjects:	Social marketing Internet marketing Social media > Marketing Social media > Economic aspects Online social networks > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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