ROI of $ocial media how to improve the return on your social marketing investment

ROI of $ocial media how to improve the return on your social marketing investment

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Bibliographic Details
Main Author: Powell, Guy R.
Other Authors: Groves, Steven, Dimos, Jerry
Format: Book
Published: Singapore John Wiley & Sons (Asia) 2011
Subjects:
Social marketing
Internet marketing
Social media > Marketing
Social media > Economic aspects
Online social networks > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 289 p. ill. 24 cm
Bibliography:Includes bibliographical references (p 279) and index
ISBN:9780470827413 (hbk.)
0470827416 (hbk.)

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