THE MARKETING CENTURY HOW MARKETING DRIVES BUSINESS AND SHAPES SOCIETY
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. Wh...
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, England
Wiley
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing