The new relationship marketing how to build a large, loyal, profitable network using the social Web

• Main Author: Smith, Mari 1966- (Author)
• Format: Book
• Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2011
• Subjects: Social networks; Customer relations; Relationship marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxxiii, 238 pages : illustrations 23 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9781118063064; 9781118134986 (eISBN); 9781118134993 (eISBN); 9781118135006 (eISBN)

A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospects Explains the unspoken rules of online etiquette--and thecommon "turnoffs" that drive customers and potential partnersaway Details the unique cultures of Facebook, Twitter, and otherpopular online platforms Shows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.