The new relationship marketing how to build a large, loyal, profitable network using the social Web
A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigmsh...
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| Format: | Book |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Relationship marketing concepts, theories and cases