The new relationship marketing how to build a large, loyal, profitable network using the social Web

The new relationship marketing how to build a large, loyal, profitable network using the social Web

A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigmsh...

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Bibliographic Details
Main Author: Smith, Mari 1966- (Author)
Format: Manuscript Book
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2011
Subjects:
Social networks
Customer relations
Relationship marketing
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