Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Author: Quester, Pascale G
Other Authors: Pettigrew, Simone, Hawkins, Del I.
Format: Unknown
Published: North Ryde, NS McGraw-Hill Education 2011
Edition:6th ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Consumer behaviour  |b implications for marketing strategy  |c Pascale Quester, Simon Pettigrew, Del I. Hawkins 
250 # # |a 6th ed. 
260 # # |a North Ryde, NS  |b McGraw-Hill Education  |c 2011 
300 # # |a xxvi, 654 p.  |b col. ill.  |c 26 cm 
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