Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Author:	Quester, Pascale G
Other Authors:	Pettigrew, Simone, Hawkins, Del I.
Format:	Book
Published:	North Ryde, NS McGraw-Hill Education 2011
Edition:	6th ed.
Subjects:	Consumer behavior > Australia Market surveys > Australia
Online Access:	Click Here to View Status and Holdings.
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