Consumer behaviour implications for marketing strategy
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
North Ryde, NS
McGraw-Hill Education
2011
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| Edition: | 6th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previously published 2006 |
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| Physical Description: | xxvi, 654 p. col. ill. 26 cm |
| Bibliography: | Includes index |
| ISBN: | 9780070287099 0070287090 |
Consumer behaviour implications for marketing strategy 
Consumer behaviour Neal, Quester , Hawkins