Essentials of Marketing A Marketing Strategy Planning Approach
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2012
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| Edition: | Thirteen edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Perreault, William D. |e author |
| 245 | 1 | 0 | |a Essentials of Marketing |b A Marketing Strategy Planning Approach |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| 250 | # | # | |a Thirteen edition |
| 264 | # | 1 | |a New York |b McGraw-Hill/Irwin |c 2012 |
| 264 | # | 4 | |c ©2012 |
| 300 | # | # | |a xl, 640 pages |b colour illustrations |c 28 cm |
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| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Cannon, Joseph P. |e author |
| 700 | 1 | # | |a McCarthy, E. Jerome |e author |
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Essentials of Marketing A global-managerial approach