Essentials of Marketing A Marketing Strategy Planning Approach

Essentials of Marketing A Marketing Strategy Planning Approach

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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Bibliographic Details
Main Authors: Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2012
Edition:Thirteen edition
Subjects:
Marketing
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