Essentials of Marketing A Marketing Strategy Planning Approach
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2012
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| Edition: | Thirteen edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. |
|---|---|
| Physical Description: | xl, 640 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780078028885 0078028884 |
Essentials of Marketing A global-managerial approach