Essentials of Marketing A Marketing Strategy Planning Approach

Essentials of Marketing A Marketing Strategy Planning Approach

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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Bibliographic Details
Main Authors: Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2012
Edition:Thirteen edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Physical Description:xl, 640 pages colour illustrations 28 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780078028885
0078028884

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